Although a relatively new organization, LiveWire has already been involved
in numerous projects. Furthermore, each project has been dramatically
different in nature, providing customized services to clients in a number
of unique markets and industries. Explore some of LiveWire's past and
current projects below:
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Client Type:
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Building systems engineering firm
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Industry Focus:
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Construction
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Project Tenure:
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Six weeks
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Services:
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Growth channel analysis and recommendations
New market identification and analysis
Competitor research and analysis
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LiveWire was contracted by a building systems commissioning agency
interested in identifying new high-growth markets within the region
and developing results-oriented marketing strategies to effectively
enter these new markets. LiveWire conducted detailed general industry
research, including both primary and secondary sources, to create a
"go-to-market" road map for the client, clearly outlining the overall
marketing strategy as well as the individual marketing efforts necessary
to realize this strategy. Information was communicated via a presentation
as well as a written marketing manual.
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Client Type:
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Non-profit community service organization
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Industry Focus:
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High-Tech/Internet
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Project Tenure:
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Ongoing
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Services:
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Project liaison assistance
Event planning
Logistical planning
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Hired by a local Rotary Club, LiveWire acted as the advance party for
a community-service oriented project aimed at bringing computers and
local networks into local high schools in San Ignacio, Belize, Central
America. LiveWire gathered information on site in Belize regarding facility
preparation, technology requirements, local school assistance, and community
support. Responsibilities included on-site analysis of LAN computer
labs and in-depth interviews with community members and school administration
officials. LiveWire continues to act as a project liaison, relaying
and presenting information to local Rotary Club committees as well as
Rotary Club members in Belize.
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Client Type:
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Internet-based consumer shopping assistant
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Industry Focus:
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High-Tech/Internet
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Project Tenure:
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10 weeks
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Services:
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Financial projections
Market sizing
Industry/market structure analysis
Pricing strategy
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LiveWire was responsible for developing detailed financial projections
for an Internet start-up owned by college professors and managed by
an Internet incubator. Five year, quarterly pro-forma financial statements
were developed after intense research determined the most appropriate
pricing strategies. Market sizing exercises were performed as well in
order to better predict future revenues. The company is now seeking
capital investment from venture capital firms.
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Client Type:
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Dental practice
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Industry Focus:
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Medical/dental
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Project Tenure:
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Ten weeks
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Services:
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Basic
web site design and development
Internet search engine and directory submission
Internet-related marketing efforts
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LiveWire has assembled
a number of service packages aimed at building and marketing interactive
web-sites for dental practices. This particular client hired LiveWire
to design and host a web site that facilitates detailed information
provision and interactive patient communication functions. Additionally,
LiveWire provided search engine/directory submission services and other
marketing efforts to promise higher site traffic and increased exposure.
Ongoing consultation and customer service ensure that the dental practice
can effectively capitalize on the technologies available through this
unique Internet platform.
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Client Type:
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Food/beverage distributor
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Industry Focus:
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Food/beverage
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Project Tenure:
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10 weeks
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Services:
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Market sizing
Pricing and promotions strategy
Cost analysis
Direct sales
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Hired by a small beer importer looking to establish sales channels
in US markets, LiveWire was responsible for developing sales leads while
concurrently researching the structure of the market's complex distribution
channels. Regular sales interviews were conduced with business owners
to create a dual market penetration strategy aimed at both beverage
vendors and beverage consumers. Additionally, LiveWire identified existing
market players and uncovered otherwise unseen barriers to smaller niche-focused
businesses such as our client. Results were communicated to the client
via ongoing reports and client presentations.
